Good Operators
Deserve Better Leads.
The exterior cleaning industry runs on hustle. We think it should also run on intelligence.
Why We Built This
We spent years watching exterior cleaning contractors do everything right and still struggle with the same problem: finding the next job. They would knock on doors, buy shared leads from aggregators, run Facebook ads into the void, and hope that enough property owners picked up the phone.
Meanwhile, satellite imagery was getting sharper, computer vision was getting smarter, and nobody was connecting the two for the people who actually do this work for a living.
So we built Kestro. We pointed AI at every property in America and asked one question: which of these homes need cleaning?
The answer turned into the most targeted lead generation platform in exterior cleaning. No shared leads. No cold calls. Just verified properties with documented exterior dirt and damage, delivered exclusively to one contractor per territory.
Built by an Operator, Not a Lab
Kestro was not born in a research lab or a venture-backed incubator. It was built by Michael Scott Cohen, a business operator and entrepreneur who saw the lead gen problem firsthand working with service contractors.
The options were terrible. Buy shared leads from Angi and race four other companies to the phone. Cold call from a purchased list. Knock on doors. Run Facebook ads and hope for the best. Every method burned time and money with no guarantee of quality.
Michael kept hearing the same thing from contractors: "I am great at the work. I just need someone to point me at the right houses."
So he built the thing that points. Kestro was designed from real contractor feedback, not theoretical product design. Every feature, every workflow, every pricing decision came from conversations with the people who actually run crews and close jobs.
That is why Kestro works differently. It was not built to impress investors. It was built to fill trucks.
Intelligence for Every Operator
Give every exterior cleaning contractor access to the same intelligence that Fortune 500 companies take for granted.
Precision Over Volume
We do not blast leads to five contractors and let them fight over it. One territory, one operator, one pipeline. Quality over quantity, every time.
Transparency First
Every lead comes with a condition score, confidence rating, and the imagery to back it up. You see exactly what the AI sees. No black boxes.
Built for Operators
We are not a tech company that stumbled into exterior cleaning. We built this for the people who run crews, close deals, and clean roofs, driveways, siding, and pool decks. Every feature exists because an operator asked for it.
Lead Gen Is Broken
The lead generation industry is broken. Property owners get bombarded with calls from contractors they never asked to hear from. Contractors pay for leads that were already sold to three competitors. Everyone loses except the middleman.
We wanted to flip that model. Instead of waiting for property owners to raise their hand, we identify the homes that objectively need exterior cleaning, and we give that intelligence to one contractor who can actually do something about it.
The result: contractors stop chasing and start closing. Property owners get contacted by someone who already knows what their property looks like and can show them what it could look like. The conversation starts at a completely different level.
That is the future of exterior cleaning. Not more leads. Better leads. And Kestro is building it.
Want to See It in Action?
Pick your territory, see real leads, and judge the quality yourself. 30-day free trial.