How It Works

From Satellite to Sale.
Here's How Kestro Works.

Four steps. A full pipeline of enriched, exclusive prospects - property owners with neglected exteriors - driveways, siding, roofs, and more - delivered with name, phone, and email.

Step 1

AI Scans Satellite Imagery

We Find Every Dirty Property in Your Territory

Kestro analyzes high-resolution satellite and aerial imagery across your entire service area. Our computer vision models detect algae stains, moss growth, dark streaks, oxidation, and organic buildup on roofs, driveways, sidewalks, siding, pool decks, and building exteriors.

  • Covers every residential property in your selected zip codes
  • Detects 12+ types of surface staining and deterioration
  • Assigns a severity score: Clean, Mild, Moderate, or Severe
  • Refreshes with new imagery as it becomes available
Step 2

We Enrich Every Address

Property Owner Data Attached Automatically

Every flagged address is enriched with the property owner's information. You get the property owner's name, phone number, and email address so you can reach out immediately. No skip tracing. No guessing. Contact info is included on every lead.

  • Property owner name pulled from property records
  • Phone number and email address included
  • Property details: surface area, structure age, and type
  • All data verified and formatted for outreach
Step 3

Complete Lead Card Delivered

Everything You Need to Close the Job

Each lead arrives as a complete prospect card in your dashboard. Property owner name, phone, email, full address, satellite imagery, AI-generated before/after cleaning render, severity score, surface area, and estimated job value. Call, knock, or send a mailer. You have everything.

  • AI before/after renders using the actual property image
  • Estimated job value based on surface area and condition
  • Designed for use in calls, mailers, door-knocking, and digital ads
  • Weekly lead report delivered straight to your inbox
Step 4

Exclusive to Your Territory

No Other Contractor Gets These Leads

When you claim a zip code, every dirty property we find in that area goes to you and only you. No shared leads. No bidding wars. No competing with three other contractors for the same property owner. Your territory is locked.

  • One contractor per zip code, guaranteed
  • Delivered via dashboard, weekly email report, or CRM integration
  • Territory stays locked to your account for the duration of your plan
  • New leads added continuously as fresh imagery is scanned
Outreach Playbook

How to Close Your Prospects

Kestro gives you verified prospects with neglected properties - driveways, siding, roofs, and exteriors - property owners who need cleaning but haven't called anyone yet. Here's how the best contractors convert them.

1

Door Knock with Proof

Show up with the before/after render printed. Say: "Hey, we specialize in exterior cleaning in your neighborhood and noticed your property could benefit from it. Here's what it would look like."

Pro tip: Never mention satellites or AI to the property owner. Lead with the visual.

2

Direct Mail with Renders

Send a postcard with the before/after render. The property owner sees their actual house with clean surfaces. Response rates on targeted mailers with property-specific imagery are 3-5x higher than generic postcards.

Pro tip: Include a QR code linking to a quote request. Track which mailers convert.

3

Neighborhood Campaigns

Group prospects by street or subdivision. Clean one property, then canvass the block: "We just finished your neighbor's place at [address]. Happy to do a free estimate while we're in the area."

Pro tip: Sort leads by severity. Start with the worst properties - they convert fastest.

Technology

The Tech Behind It

Without the buzzwords.

Satellite Imagery

We source high-resolution aerial and satellite images covering millions of properties. Updated regularly with the latest captures.

Computer Vision AI

Deep learning models trained on hundreds of thousands of labeled property images. Detects staining and buildup on roofs, driveways, siding, and more.

Render Generation

AI-powered photorealistic renders show property owners what clean surfaces look like on their actual home. Built for conversion.

Property Enrichment

Each property is enriched with owner data, home details, structure age estimates, and contact information for direct outreach.

Frequently Asked Questions

Everything you need to know about Kestro.

We source high-resolution aerial and satellite imagery from leading commercial providers. Our AI models are trained on sub-meter resolution images, which is more than enough to detect staining, aging, discoloration, and buildup on roofs, driveways, sidewalks, siding, pool decks, and building exteriors.

Our detection models are continuously improving and validated against manual inspection data. We train on new imagery regularly and validate against ground-truth inspections. Every lead is scored with a confidence rating so you know exactly what you are working with.

You pick your service area by zip code or county. Once a territory is assigned to you, those leads are exclusively yours. We never sell the same lead to multiple contractors. Your territory, your pipeline.

Every lead is a fully enriched prospect card. You get the property owner's name, phone number, email address, full property address, satellite imagery, AI-generated before/after cleaning render, severity rating, surface area, and estimated job value. These are outbound prospects identified by AI, not inbound inquiries. You show up with proof, a visual, and every piece of contact info you need to close.

Leads appear in your Kestro dashboard in real time. You also receive a weekly lead report delivered straight to your inbox with all new prospects, severity scores, and estimated job values. On Growth and Pro plans, leads can flow directly into your CRM (HubSpot, Salesforce, or via API).

Never. Every lead is exclusive to your territory. When you claim a zip code, you are the only contractor who receives leads from that area. One zip code, one contractor. No shared leads, no bidding wars.

We use AI-powered image generation to create photorealistic renders showing what the home would look like with freshly cleaned surfaces. The property owner sees their actual house looking spotless. It is one of the most powerful conversion tools in the industry.

Yes. We offer native integrations with HubSpot, Salesforce, and JobNimbus. We also support Zapier and a REST API for custom integrations. Leads can flow directly into your existing sales workflow.

There is no long-term contract. All plans are month-to-month. We offer a 30-day free trial with no credit card required so you can see the quality of leads before committing.

Most customers receive their first batch of leads within 48 hours of territory activation. Our AI continuously scans your territory, so new leads are delivered on a rolling basis as we identify new opportunities.

Currently we focus on residential properties, which is where our AI models are most accurate. Commercial property support is on our roadmap for later this year.

We stand behind our leads. If a lead does not meet our quality standards, flag it in the dashboard and we will replace it. We also publish our lead scoring methodology so you can see exactly how each lead is graded.

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